Kit Kat Guerilla

The Kit Kat Bench is pretty awesome! I would try to eat it. Or at least attempt to lick it. This isn't the only example of guerrilla marketing, but it is one of the most interesting I've seen. Kit Kat developed more than one bench. They don't usually have a whole lot of outrageous advertising, but lately they have begun branching out. Who doesn't like Billboard Extensions? The simple addition of a snowboarder has turned this simple billboard from ordinary into guerrilla advertising.

This new Kit Kat campaign is the first in an all new and unexplored advertising campaign that they are trying out. In Australia it seems they have invented a new game complete with mascot. It will help promote the launch of their brand extension "cookies and creme kit kat" and the game is Jenga with CANDY! You can play it online with Hans Fagerlund. The new game is called Chunga!

The agency has developed a completely integrated campaign including TV spots, facebook apps and online content. They have created an entire backstory for the lead character and made him into a celebrity for the campaign.

The campaign doesn't really seem to incorporate the guerilla advertising benches that were created, but it's all an example of the new direction that Kit Kat is trying to get into. For years kit kat ads have been a little "out there" and now they have ventured into beyong their comfort zone. Kudos to you Kit Kat... now all you have to do is sit back and wait for more.

Note: The Whopper Sacrifice has been shut down.