Traffic to his own website: 2x
Total # of YouTube viewers: 4x
Facebook Friends: 5x
Online Staff: 10x
It turns out that social media is a useful tool! Who could have guessed?
Thursday, January 29, 2009
Social Media for the Win?
Apparently! Barack Obama has changed the way people win elections in the United States. Using social media to expand his campaign into new and untested media strategies. At the end of the campaign, using Facebook he was able to out perform John McCain as follows:
Traffic to his own website: 2x
Total # of YouTube viewers: 4x
Facebook Friends: 5x
Online Staff: 10x
It turns out that social media is a useful tool! Who could have guessed?
Traffic to his own website: 2x
Total # of YouTube viewers: 4x
Facebook Friends: 5x
Online Staff: 10x
It turns out that social media is a useful tool! Who could have guessed?
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I forgot to mention when I read this last time, but Obama also won the pole on Xbox Live. They released free gamerpics of both candidates to download. They then counted them up and said who won (Obama obviously). He was also the first presidential candidate to advertise in video games, which is a pretty big deal I suppose.
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