The Angry Whopper?

What is Burger King doing to itself?

First the Angry Whopper and now the Whopper Sacrafice (What others have to say)? It's too bizarre to handle. Burger King has taken many strange turns over the last few years, with the introduction of the actual Burger King, who makes appearances at drive through windows, pool parties and sporting events. Now they have created an "Angry Whopper" a spicy variation of the old favorite that has brought with it an interesting if not misguided campaign. The thing that interested me most was the variations they chose to display among the different cultures. The British and Canadian ads are nearly identical, save a few british accents. The ads that were featured in the US were selling the Angry Onions. The German campaign on the other hand is filled with leather and bondage, not something I associate with my fast food restaurants.

I understand the need to tailor the message to each cultural audience, but what is with the deal with German fetish ads? It seems out of character for Burger King who are usually a little quirky and silly.

What is it about Germany that keeps Advertisers on the toes of their spike heels? Is Germany a cultural mystery for us or is more research necessary? Have we possibly found their Kryptonite and are exploiting it for our own sick devices?

I wish I knew which Agency produced these ads and which research techniques they employed to discover the fetish culture of the German people.

It turns out that after a little digging it was a Miami based Ad Agency known as Crispin, Porter + Bogusky that came up with the Return of the King... the Burger King that is, they also created a viral campaign devoted to the "Subservient Chicken". They were also the clever masterminds behind the new Angry Whopper campaign and the mysterious variations therein. Many blooger have declared the ads a triumph, but it still begs the question: What's with all the leather?