Wii Fit is an excellent example of a branded utility. It's a completely integrated video game that allows you to work out, save your progress and provides progress reports. The game allows you to set goals and achievements. It teaches you new ways to work out, and can even provide you with a seven day work out plan.
The game provides encouragement while you work out. It can motivate people to stay on their work out routine. The best part is that anyone can use it.
Fun Features:
One fun feature is the ability to add activities that don't take place in the game, like guitar, stretching, running, hockey and so on.
Branded Utilities are becoming a necessary part of any campaign. A recent trend in platform video games use gamer encouragement to keep gamers playing well past completing the game. The Xbox360 gives games achievements for completing random and sometimes impossible tasks. The PS3 followed their lead by introducing "Trophies" that are a carbon copy of the Xbox360 achievements.
People expect more for their money. They want the added value from their video games, and they will buy the platform that provides it to them. That is why the Wii has incorporated the multiplayer online content and why I believe Wii Fit will include Leaderboards in the very near future.
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That is defintiely something that is missing from Wii Fit. I know I don't understand all the mechanics of it, but online leaderboards with Wii friends cannot be something that should be hard to do. Its funny that Harmonix and Activision are pushing the online capabilities of the Wii further then Nintendo is.
ReplyDeleteAlso, Achievements are the greatest addition to video games in my life. It has easily added so much replay to titles that may or may not have been revisited.