Third WHAT? I only just got a cell phone, and I will tell you that it does not have NEARLY enough bells and whistles to allow for mobile advertising. I do however get the odd text from Virgin Mobile... but that's it, and it's usually to remind me that they are going to take money from my credit card. Yesterday my roommate was offered 100 free minutes, an appreciation offer from Bell. I understand their are companies popping up who specialize in ads for mobile phones, like Ad2phones. Then there is the blackberry that can do anything, marketing to it is an easy as creating a program like Fine Tune.
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