Yay Brands!

Apple has become the ultimate in new technology branding. Hell, they invented half of it! Here is an abbreviated list of some of the cool ways they have developed to communicated to the masses.

• Keynote presentations that later appear on Youtube to demonstrate the latest in gadgetry
  
• The iPhone, on which they can develop any app they so choose. Effectively creating a new media from which you can browse and shop.
  
• iPods, which also allow you to browse and buy.
  
• iTunes - with the new Genius tool
• Offer photo services
• Apple TV
• iStore

Apple is by far the most firmly integrated brand I know. They develop new media and continually raise the bar by leaps and bounds. The new media development has turned them from a simple computer company into the trend setting leader of the universe. The apps developed for the iPhone have turned simple cell phones into a cultural phenomenon that has made a method of communication evolve into a way of life and an image make or breaker. Apple has never settled for being #1 for now, and I doubt they ever will. They are creative, and they spend good money on showing that off. Even the in-store displays highlight the Apple brand, with mounted screens that show you all just how easy it is to become one of the hoard.

Apple has made me into a believer, I tip my hat to them.

As for this class, it has opened my eyes to the beautiful world of new media and branding. It has shown me how essential new media can be in any fledgling campaign. Best of all, it got my thinking about advertising, and we all know how much I love to do that!