Wednesday, February 11, 2009

Branded Utility - Wii Fit Part II


A valuable part of the console game industry right now, and that I failed to explain correctly, is the street cred. Gamers want to be able to brag to all their friends when they have the most gamer points, or when they make it to the top of the leaderboard. That kind of motivation could be harvested for the Wii. I mean, if DDR has leaderboards, surely Wii Fit can't be far behind.

Everything is now responsible for providing added value, by searching my own gamer tag, you can see how often I play, what sort of games I like, and how much time I devote to each one. Think how useful this would be for Christmas shopping? The age where video games were private and you sat in your basement obsessively forcing a tiny plumber to hop, hop, hop, are over. These leaderboards and gamertags force gamers to get better and to be proud of their achievements. You'll have to be good, if you want to keep your street cred.
It's time to put your money where your achievements are! You can't just say your an excellent gamer anymore, you have to prove it on the boards!

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