The whole truth is that I'd be happier in a world without Cell phone and home phone advertising. I don't care if it is perfectly tailored to your needs while you ride around in the back of a London taxi, I don't want advertising hitting my cell phone anywhere I go. I think it's a huge invasion of privacy and offers very little reward in return.
I can get free internet connections no matter where I go in the world now, so I don't see any secret or hidden advantage into buying whatever guilty-pleasure product that is available.
Oh sure, it's all really cool and tailored now. Get in the back of a cab on a London street and the taxi cab can talk to YOU but who wants that? Whatever happened to a little anonymity on the streets I like to frequent and to jump into cabs on? Do I really want my cell phone transmitting my whereabouts everywhere I go? Telling everyone where I've been? I think not!
The man can't tell me what to do! Where to go, or who to go with. So what if I enjoy library time in the afternoons followed by a stroll down bank street on my way home. A brief but productive stop at the Silver Snail? Is it anyones business but my own? Can an advertiser really communicate with me THAT directly and still be considered outside my comfort zone?
Personally, if I was walking past a sex shop and received one of their ads via Bluetooth or whatever, I'd feel more than a little watched. Because you pass by something doesn't mean your interested, and it CERTAINLY doesn't mean you need everyone and their dog looking at you while you scramble for your phone to get it to stop making that horrible buzzing sound. I say, keep Advertising and my personal life separate, just like Church and State in politics and we will all rest easier for it!
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